.shopGeneric
A 2016 extension for e-commerce, understood in many languages.
- Run by
- GMO Registry
- Who can register
- Anyone selling products or services.
- Best for
- online shop
- Costs
- €1.62 first year, then €35.00 a year
Compare extensions
.shop vs .store: which domain should you choose?
The two e-commerce extensions, side by side. .shop is cheaper in the first year, and over three years (€71.62 against €95.87).
.shop and .store prices
From our current price list, in EUR. +VAT 5% where applicable. The order form always shows the price before you pay.
| Price | .shop | .store |
|---|---|---|
| First year | €1.62Lower | €2.71 |
| Renews at (per year) | €35.00Lower | €46.58 |
| Transfer inUsually adds a year to the registration. | €35.00Lower | €46.58 |
| 3 years in totalFirst year plus two renewals. | €71.62Lower | €95.87 |
| Price rise after year one | +2060% | +1619% |
Is your name free in .shop or .store?
Search multiple domainsType a name without an extension and pick .shop or .store; we check availability live. First-year prices in EUR.
Who each one suits
.storeGeneric
A 2016 extension that tells visitors they can buy something.
- Run by
- Radix
- Who can register
- Anyone selling products or services.
- Best for
- online shop
- Costs
- €2.71 first year, then €46.58 a year
Registry rules and restrictions
What applies before and after you register. We confirm anything special before you pay.
.shop
- Anyone selling products or services.
- No HTTPS requirement from the registry, but every site should still use SSL.
.store
- Anyone selling products or services.
- No HTTPS requirement from the registry, but every site should still use SSL.
SEO: does the extension matter?
Short answer: not for rankings. Content, links and site speed decide where you rank; the extension mostly affects trust, memorability and which country search engines assume you serve.
.shop
A generic extension: no ranking advantage or penalty on its own. Search engines rank the content and the links, and let you target any country.
.store
A generic extension: no ranking advantage or penalty on its own. Search engines rank the content and the links, and let you target any country.
Myth check: no extension gets a hidden ranking bonus, and keyword extensions (like .shop or .tech) do not rank better for that keyword. Switching an established site to a new extension costs time while search engines re-learn it, so choose well up front.
Our verdict, by kind of site
Based on what each extension signals to visitors and its three-year cost at today’s prices.
- Startup or SaaS product.shopBoth fit equally well; .shop costs less over three years at today’s prices.
- Local business.shopBoth fit equally well; .shop costs less over three years at today’s prices.
- Tech or developer projectEitherNeither is a natural fit; a broader extension such as .com usually reads better for this.
- Online shop.shopBoth fit equally well; .shop costs less over three years at today’s prices.
- Non-profit or communityEitherNeither is a natural fit; a broader extension such as .com usually reads better for this.
- Personal brand or portfolioEitherNeither is a natural fit; a broader extension such as .com usually reads better for this.
.shop vs .store: questions and answers
.shop is cheaper in the first year (.shop €1.62, .store €2.71). Renewals are €35.00 and €46.58 a year, so three years cost €71.62 for .shop and €95.87 for .store, in EUR before VAT where it applies.
No extension ranks better on its own. Pick the one your visitors will remember and trust.
.shop: Anyone selling products or services. .store: Anyone selling products or services.
If the name is your brand, yes: register your main extension and point the other to it. It stops look-alike sites and catches visitors who type the other one. Both together cost €4.33 for the first year.
Yes. A transfer costs €35.00 for .shop and €46.58 for .store, and usually adds a year to the registration. Unlock the domain, get the transfer code from your current registrar and start from our domain transfer page.
More on these extensions
All about .shopAll about .store.com vs .shop.com vs .storeAll comparisons
Got the name? Register it in .shop or .store
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