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.com vs .store: which domain should you choose?

The default address against the retail extension. .store is cheaper in the first year, but .com costs less over three years once renewals are counted.

.com and .store prices

From our current price list, in CAD. +VAT 5% where applicable. The order form always shows the price before you pay.

.com and .store prices in CAD; the lower price in each row is marked.
Price.com.store
First year C$19.86C$4.27Lower
Renews at (per year) C$19.86LowerC$73.55
Transfer inUsually adds a year to the registration. C$19.86LowerC$73.55
3 years in totalFirst year plus two renewals. C$59.58LowerC$151.37
Price rise after year one None+1622%

Who each one suits

.comGeneric

The original commercial extension (1985) and the one people type by default.

Run by
Verisign
Who can register
Anyone, anywhere, for any purpose.
Best for
startup or SaaS product, local business, tech or developer project, online shop, personal brand or portfolio
Costs
C$19.86 first year, then C$19.86 a year

.com details and search

.storeGeneric

A 2016 extension that tells visitors they can buy something.

Run by
Radix
Who can register
Anyone selling products or services.
Best for
online shop
Costs
C$4.27 first year, then C$73.55 a year

.store details and search

Registry rules and restrictions

What applies before and after you register. We confirm anything special before you pay.

.com

  • Anyone, anywhere, for any purpose.
  • No HTTPS requirement from the registry, but every site should still use SSL.

.store

  • Anyone selling products or services.
  • No HTTPS requirement from the registry, but every site should still use SSL.

SEO: does the extension matter?

Short answer: not for rankings. Content, links and site speed decide where you rank; the extension mostly affects trust, memorability and which country search engines assume you serve.

.com

A generic extension: no ranking advantage or penalty on its own. Search engines rank the content and the links, and let you target any country.

.store

A generic extension: no ranking advantage or penalty on its own. Search engines rank the content and the links, and let you target any country.

Myth check: no extension gets a hidden ranking bonus, and keyword extensions (like .shop or .tech) do not rank better for that keyword. Switching an established site to a new extension costs time while search engines re-learn it, so choose well up front.

Our verdict, by kind of site

Based on what each extension signals to visitors and its three-year cost at today’s prices.

  • Startup or SaaS product.com.com reads as a product brand to investors and users; .store is a weaker match for a startup name.
  • Local business.com.com is what local customers expect; .store reads as less local.
  • Tech or developer project.com.com signals a technical product or team at a glance; .store is less specific.
  • Online shop.comBoth fit equally well; .com costs less over three years at today’s prices.
  • Non-profit or community.com.com is the better fit for an organisation or community; .store reads as more commercial or technical.
  • Personal brand or portfolio.com.com reads naturally as a personal name or portfolio; .store is less personal.

.com vs .store: questions and answers

.store is cheaper in the first year (.com C$19.86, .store C$4.27). Renewals are C$19.86 and C$73.55 a year, so three years cost C$59.58 for .com and C$151.37 for .store, in CAD before VAT where it applies.

Got the name? Register it in .com or .store

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